Product design + engineering Shopify / Apps + systems

Commerce software
with the excess removed.

We build small, exact tools for the parts of ecommerce that deserve better software. One problem at a time, from first decision to production.

Selected work / 01—03

Built around the problems merchants deal with every day.

Collect Google Customer Reviews from the Shopify thank-you page, the way Google requires.

One branded PDF invoice, delivered across all four places a customer or merchant looks for it.

Same-day local delivery through Uber Direct — on every Shopify plan, not just Plus.

Operating principle / 001

01 / Focus

Scope stays tight until the core job feels obvious. More surface area is not the same as more value.

02 / Craft

The interface, data model, and failure modes are shaped together. The awkward edges are part of the product.

03 / Reliability

Expired quotes, failed charges, webhooks, retries—the unglamorous parts get designed on purpose.

Have a hard, specific problem?